For decades, April 20th—better known as 4/20—has been one of the most iconic days in cannabis culture. But in recent years, another date has begun to capture attention: July 10th, also known as 710.
While still under the radar for some, 710 is becoming a meaningful celebration for cannabis consumers, especially those who favor oils, extracts, and high-potency cannabis concentrates.
This growing cannabis holiday reflects changing preferences, a deeper understanding of cannabis products, and the increasingly sophisticated landscape of legal cannabis. So, what exactly is 710, and why is it worth paying attention to?
What Is 710? The Origin of Cannabis Oil’s Signature Holiday
At its core, 710 is a clever visual reference. When the number 710 is flipped upside down, it spells oil. This simple twist of perspective gave rise to a holiday dedicated to cannabis concentrates and extracts, which include hash oil, wax, shatter, and similar cannabis product types.
The concept began circulating in underground communities and online forums in the early 2010s. As extraction methods advanced and consumer interest in concentrates grew, the 710 movement gained traction.
Eventually, cannabis brands, dispensaries, and concentrate enthusiasts embraced the date as an annual opportunity to recognize and celebrate these potent, refined cannabis products.
Why Cannabis Oils and Extracts Are Central to 710
Cannabis concentrates represent a major step forward in how people interact with the plant. Unlike traditional cannabis flower, these various forms isolate the most active compounds—primarily THC, CBD, and aromatic terpenes—while removing excess plant material.
The results are more potent and targeted cannabis consumption experiences. Popular formats include vape pens, wax, budder, shatter, live resin, and distillates, each with unique characteristics.
For medical patients in states that have legalized medical marijuana, concentrates provide fast and effective relief in smaller doses. Recreational users appreciate their intensity, variety, and cleaner taste profiles.
710 is the day that celebrates this progress. It highlights the craftsmanship, technology, and expertise behind modern cannabis extracts, making it more than just a novelty on the calendar.
710 vs. 420: Understanding the Difference Between Cannabis Holidays
Both 4/20 and 7/10 hold a special place in cannabis culture, but they serve distinct purposes.
4/20 is the universal cannabis holiday, representing unity, activism, and general appreciation of cannabis in all its forms. It’s broad in scope and tradition-rich, encompassing everything from joints and edibles to rallies and cannabis events.
By contrast, 7/10 is more specialized and forward-thinking. It focuses specifically on cannabis oil and marijuana concentrates, highlighting product innovation, extraction technology, and evolving consumer behavior. As more users seek high-performance, efficient cannabis options, 710 reflects a shift toward refinement and education.
Together, these holidays show how the cannabis industry continues to expand, not just in legality, but in how the plant is used and appreciated.
How 710 Is Influencing Cannabis Retail, Events, and Consumer Trends
Dispensaries and cannabis brands have embraced 710 as a strategic moment in the year. In the weeks leading up to July 10th, many retailers offer exclusive promotions on concentrates, vapes, and dab-related products. Some launch new cannabis oil products specifically for the occasion.
Cannabis events also play a growing role. Depending on local regulations, you may find dab bars, product education sessions, or live extraction demonstrations. These initiatives serve not only to drive sales but also to inform cannabis consumers about the nuances of concentrate use, strengthening brand trust and consumer loyalty in the process.
The history of 710 and its impact can already be seen in shifting sales data, with many dispensaries reporting notable spikes in concentrate purchases around the holiday. Cannabis enthusiasts are embracing this celebration and using it as a reason to explore new formats and elevate their cannabis experience.
How to Choose High-Quality Cannabis Oils and Concentrates
If you’re looking to explore concentrates, this 710, making an informed decision is key. With a wide array of products on the market, understanding what works best for your needs will enhance both your safety and satisfaction.
Vape cartridges offer simplicity and portability, making them an excellent choice for beginners or those who prioritize discretion. Dabbing concentrates, such as wax or shatter, provide a faster, more intense effect but require specific tools, including a dab rig or dab pens.
Regardless of format, always prioritize lab-tested products from licensed dispensaries. This ensures that your product is free of harmful solvents, heavy metals, and other contaminants. Medical cannabis connoisseurs, in particular, should be cautious about purity and consistency to ensure safe and effective use.
The Cultural Significance of 710 in Modern Cannabis
What began as a visual pun has evolved into a unique holiday with genuine cultural and industry significance. 710 reflects how cannabis has evolved, mainly as legalization spreads and brings increased focus on transparency, quality, and user choice.
For medical patients, 710 is a reminder of the powerful, efficient relief that cannabis concentrates provide. For recreational users, it offers a gateway to explore the next generation of cannabis products.
For the cannabis industry, it presents an opportunity to showcase expertise, drive innovation, and foster stronger connections within the cannabis community.
As 710 continues to grow in recognition, it symbolizes more than just oil caps or humble beginnings, but the future of cannabis.
From responsible consumption to sharing experiences on social media platforms, this significant date has already cemented itself in the hearts of cannabis companies and fans alike.
The origins of 7 10 may be lighthearted, but its impact resonates with a broader audience as the industry continues to evolve.
Celebrate 710 with DocMJ: Your Trusted Partner in Cannabis Wellness
This 7/10, explore the power of cannabis oils and concentrates with the guidance of DocMJ’s compassionate medical professionals. Whether you’re new to concentrates or looking to optimize your treatment plan, we’re here to support your journey. Schedule your consultation today and experience personalized care backed by science and expertise.
Meet Christie, a dedicated writer and passionate advocate for medical cannabis. Living with Rheumatoid Arthritis (RA), Osteoarthritis (OA), Interstitial Lung Disease, and Pulmonary Fibrosis, Christie has found profound relief through the versatile world of medical cannabis. An advocate for holistic healing, with a deep belief in the power of cannabis, Christie shares insights to empower others seeking alternative solutions.